The digitally connected world has become a large, swirling sea of information stripped of context.
How to Generate Reader Interest in What You Write
Who has not discovered to their dismay that no one wants to read their most carefully crafted, meritorious, compelling, and passionate writings? Think of all the proposals you have written that no one was interested in. Or the web pages, the blog posts, news releases, company brochures, etc. that fell flat. Chances are, such mishaps are linked to producing texts that fail to connect with what your readers would be interested in reading.
This article was originally published by Ubiquity in 2009 as a single contribution. It is now being republished as part of Communication Corner, the author's interrelated series of essays curated to help computer professionals communicate more effectively with each other and the general public.
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If You Write It Better, You Will Say It Better
Today it is generally accepted that to fully achieve in most fields of endeavor you must be a competent (if not a superior) writer and public speaker. Computer science and computer programming are no exception. However, it is a mistake to believe that good expository (non-fiction) writing public speaking are distinct disciplines. They are flipsides of the same coin. Recognizing this essential dualism makes achieving competence in both faster and significantly easier. ...
